How To Upload Youtube Video More Than 1 Hour

Video, Video Marketing Tips

Why Bulk Uploading is a Bad Video Marketing Strategy

4–5 minutes to read

In my 6 years every bit a digital marketer, I've worked with more than legal clients than I can even recollect. Then many have come to me asking why their YouTube channel isn't providing them with any leads. Having a successful YouTube channel takes a lot of piece of work, and a lot of factors go into creating one. But I desire to touch on one specific mistake I've seen time and time again: majority uploads.

It's not exactly a hush-hush that video marketing can bring great returns to your business firm. Many video production companies have capitalized on this fact to sell videos to lawyers. In some cases they will leave their client with dozens of videos, merely no guidance on how to utilize them effectively. If you're similar about of the lawyers I've met, you don't accept time to deal with strategizing the release of and so much content. So they brand the mistake of dumping all of their videos upwardly onto their YouTube channel and their websiteat the aforementioned fourth dimension.

So right now I'd like to take a moment to talk nearly why this tin can hurt your videos' effectiveness, and give you some solutions that won't eat up all your time.

Consistency

Your audience and the search engines want the same thing from your website: content. But more that, they desirenew content. They want to run into a site that is an ongoing source of new information. And then let'south say you have l videos that reply questions that are frequently asked by the people y'all are trying to concenter. It's very tempting to upload all of them at once to showtime attracting those viewers as soon as possible, right? Resist that temptation. Google rewards channels and websites that are consequent with their content schedule. Just in the instance of YouTube, a channel that uploads 1 video every week for fifty weeks is going to receive more favorable rankings than a channel that uploads fifty videos in 1 day.

That said, you tin certainly upload multiple videos in a week,as long as you lot tin can continue with that schedule. If you lot desire to upload three videos every calendar week, commit to information technology. As well, there will exist some cases where uploading multiple videos at the same time makes sense, like if they are all linked together via annotations as a part of a series. Only mostly speaking, spread information technology out.

Subscriber Burn

Every YouTube user'south homepage is a feed of recent videos from channels they subscribe to. They are put in order of the channels they lookout most ofttimes. If a user skips over too many new videos from the same channel, that aqueduct will begin to fall down the feed, and somewhen disappear.

So let's say you accept a aqueduct that releases one video every twenty-four hour period. Yous accept a subscriber that likes your content and watches every video. Your channel appears at the acme of their feed. You determine if your subscribers like one video every day, surely they'll love two! That same subscriber just doesn't have the time to keep upwardly with two videos every mean solar day. So they start missing your videos. YouTube will have notation of that, and your channel will offset to lose its placement at the acme.

This is what'south known equallysubscriber burn.

Overwhelming even your biggest fans with besides much content at once tin can crusade your traffic to drop dramatically. You are tasked with finding the sweet spot where your subscribers will check out as much of your new content as possible. This number varies widely for unlike industries. Large entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audience. For professional industries, I recommend once or twice a calendar week. I accept found great success with three times a calendar week. Merely consider your audience and the blazon of content you lot are creating, and determine for yourself what is reasonable.

How to Schedule Your Content

Bad Video Marketing Strategy Then at present the question becomes, "How practise I proceed all of this in listen without letting it take over my entire life?" Let's go on with the example of a company that has fifty frequently asked question videos. The most convenient and efficient way to handle them would be to upload all of them to your channel and your website at once. Well…you tin can! I know I simply said not to, but hear me out.

Both YouTube and well-nigh content management systems take a scheduling feature. On YouTube, when you go to upload a video, but select the Schedule choice from the drop down. You tin schedule all 50 videos correct and so and there. Optimize their titles, tags, and descriptions, and so tell YouTube what day and what hour or half hour you want that video to release to the public.

Y'all tin practise the same for blog posts or pages on your site. Embed your video, write your accompanying content, and schedule a time for WordPress or whatever CMS you lot are using to release the mail service or page. You could practice an entire year's worth of blogging and YouTube in a day if you are really ambitious.

Just recollect:exist consequent and don't burn out your audience!